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Winner: Legacy Foundation – Legacy Progress Report: The Voices of Change With the publication of its 2009 annual report, Legacy Foundation achieved its goals of highlighting its accomplishments over the past two years, marking its 10-year… Continued

Winner: American Heart Association – 2020: Ideal Health & My Life Check Building on a 2010 scientific study that identified seven health factors and lifestyle behaviors that contribute to heart health, the American Heart Association looked… Continued

Winner: The New York Public Library – Don’t Close the Book on Libraries A potential budget cut of $37 million in spring 2010 motivated the New York Public Library to launch a 360 degree campaign centered… Continued

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

Winner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both… Continued

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued

Winner: Marketing 24/7 Inc. – “Business Makeover Birmingham” Ruwena Healy, president of Marketing 24/7, joined with Dent, Baker & Co. and Corsini Consulting Group to launch a business makeover contest in 2009 that would provide $30,000… Continued

Winner: Southwest Airlines Company – The Southwest Porch at Bryant Park   Southwest Airlines’ New York City debut with service out of LaGuardia called for something fresh and exciting. Going beyond traditional advertising and media… Continued

Winner: Ketchum Bolstered by one of the biggest PR agency mergers in history, Ketchum achieved unprecedented, double-digit top-line growth in 2009, as well as record revenue growth in terms of percentage and actual dollars.   Ketchum’s… Continued