In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.
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Communicators Say Resources, Response Time, Measurement Remain PR Crisis Pain Points
April 1st, 2019 by Seth ArensteinKnowing how and when to respond to a crisis and having the resources to manage a crisis and not allow the daily business of communications to fall through the cracks were some of the pain points communicators mentioned during a recent roundtable.

B2B Brands’ Social Content Off 18 Percent in 2018, Video Content Jumps 27 Percent vs 2017
April 1st, 2019 by Seth ArensteinB2B brands are no longer cold, faceless entities. In fact, some of them have enough personality to do well on social media’s most personal channel, Instagram. Here’s a look at the top 10 most-active B2B brands on social in 2018.

Ahead for Measurement: Data Manipulation, AI, Measuring PR’s Ability to Grow the Business
April 1st, 2019 by Seth ArensteinFor years, PR measurement suffered as the forgotten stepchild of communications. It’s a bit different now, measurement advocates say. In anticipation of PRNEWS’ Measurement Conference later this month, we asked several people scheduled to speak at the Conference about C-suite expectations of measurement and what they see ahead for measurement.

Proud To Be in PR: The Story of Denny Griswold, Founder of PRNEWS
April 1st, 2019 by Shelley SpectorAs part of PRNEWS’ 75th anniversary this year, we depart from our normal fare of tips, tactics and strategies and offer a look at the life and times of the founder of this publication, Denny Griswold.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data
March 1st, 2019 by Seth ArensteinWith March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

Takeaways from PRN-Crisp Survey, CSR Tips and New to the Resource Center
March 1st, 2019 by Seth ArensteinA roundup of takeaways from select articles in the current edition of PR News.

Botched Responses: Patriots Issue Quick Denial, Huawei Chooses Charm
March 1st, 2019 by Katie PaineVeteran PR guru Katie Paine looks at the crisis responses of the New England Patriots and the Chinese company Huawei. She gives neither one of them a passing grade.

Univision and Ben & Jerry’s Have Similar CSR Goals Yet Take on Issues in Very Different Ways
March 1st, 2019 by Seth ArensteinWith PR News’ CSR and Nonprofit Awards luncheon coming March 15, we look at two brands taking stands, though they do so with different philosophies and strategies.

The Best Times to Pitch, Concerns About Influencer Scalability and PR’s 24/7 Pressure
March 1st, 2019 by Seth ArensteinA trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.