Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.
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Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns
March 4th, 2013 by PRNEWS▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American
Campaign Evaluation: Logic Models Ensure Results
March 4th, 2013 by Maria RodriguezEvaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard
Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs
March 4th, 2013 by PRNEWSThe kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social
Visual Value: Questioning Your Video ROI? Consider These Points
September 20th, 2011 by PRNEWSDane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

The Dual Pandemics Lead to a Breakout Year for the Volume of Communication Measurement
November 3rd, 2004 by Seth ArensteinAs PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.