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In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.