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Our weekly look at trends and personnel announcements in PR and marketing. This week’s stories include one about National Geographic Wild’s hilarious PR campaign for SharkFest. We also look at the Delta Airlines-Anne Coulter incident as well as Reebok’s reaction to President Trump’s remarks about the first lady of France.

What is an influencer? The definition varies depending on who’s speaking. There’s no denying, though, how important they’ve become for some brands. As such, we’ve asked Shareablee to track influencers with the most consumer engagement. Our first sectors are automotive and beauty.

News Bits: Attention marketers, the Federal Communications Commission (FCC) is pushing back against robocalls, the leading source of consumer complaints to the commission, the Wall St Journal reports. The FCC

In our June 26 edition, we told you about the yearly Gould+Partners benchmarking study that showed PR firms struggling last year to reach 20% profitability. Now we break down the data a bit more, looking at which specialties charged the most and how PR pros are billing their hours.

Our regular weekly look at trends, tips, tactics and personnel moves in the PR and communications industry. This week we feature stories about Facebook’s new advertising features, an issue with TV networks’ spelling prowess and the best times and days to post on social media.

The term fake news, or #fakenews, has become ubiquitous. The question for PR pros is how to engage with fake news and defeat it. U of FL professor Kristina Libby provides a 3-part plan that will help you defend yourself and triumph over fake news.

Google’s AdWords can be an expensive proposition, particularly for nonprofits. The brand’s Ad Grants can help, providing AdWords for free, with several restrictions. Here is a step-by-step account of how qualifying nonprofits can take advantage of this excellent program.

Consumer engagement with Twitter jumped in Q4 2016, mostly on the back of video, according to Shareablee data provided exclusively to PR News. Also of note, you barely hear people talking about Twitter going under. Now it’s all about the president’s latest tweet.

PR pros know that having a Crisis Communications Plan (CCP) is critical. The more difficult task is keeping the plan’s steps top-of-mind for rapid recall when you need them. Chances are your CCP is sitting on a shelf somewhere. This article provides a handy checklist of CCP steps as well as a step-by-step approach to handling crisis communications in a way that will be easy for staff to remember.

What are the best ways to get buy-in on social media from the C-suite? The Conference Board’s senior researcher Alexander Parkinson shares what he found as he conducted research for a recent report on the subject.