Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.
Premium Content
When Change Is Unnecessary: 5 Things to Consider Prior to Rebranding
March 7th, 2016 by Roger Sametz, President, CEO, Sametz Blackstone AssociatesNot long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.
The Week in PR
February 22nd, 2016 by PRNEWSThere have been several changes at Ogilvy. The biggest is the departure of Atlanta office chief Mickey Nall, which a senior Ogilvy official confirmed for PR News Friday.
Tapping Internal Talent to Build a Low-Cost Development Program
February 22nd, 2016 by Susan DeMory, Corporate Relations Manager, Allstate Insurance CompanyHow do you take your corporate communications department from best in class to world class?
Sports Leagues and Pop Music Dominate Twitter Actions
February 22nd, 2016 by PRNEWSBleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
Celebrities & a Symbiotic Media: How to Deal With Your True Competitors for Attention
February 22nd, 2016 by Seth ArensteinWho’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?
5 Tips for Working With Startups in the Healthcare Tech Space
February 15th, 2016 by Glenn Jasper, Senior Partner, Finn PartnersGiven the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
6 Tips for Building and Maintaining Relationships With (Fewer) Reporters
February 15th, 2016 by Dr. Katherine Fleck, APR, Assistant Professor of Public Relations, Ohio Northern UniversityBut what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels
February 15th, 2016 by PRNEWSNearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.