Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
What Tolstoy knew, and many others don’t, is that writing is hard.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Internal communications and employee engagement become hot topics whenever communicators talk shop.
No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.
5 tips for proactive media relations.
Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]
The press release is far from dead. Yet some elements of writing an effective release have changed.
We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]