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Beyond an earnings report, it’s often hard for real estate companies to achieve significant coverage in the media outside of the real estate section. California-based Coldwell Banker Corp. [5462Z], however, recently hit on an innovative… Continued

Attracting Media Coverage When You Have No News It’s relatively easy to attract media coverage when you’re introducing the latest and greatest product or service, or if your company is making a major business announcement.… Continued

As the summer’s Democratic and Republican national conventions illustrated, the presidential campaign will be a carefully crafted production trying to get favorable images to the public via the media. A look at the image-making strategies… Continued

A major focus of the book by professors John Mahon and Richard McGowan is a simple model that they say puts external, non-market forces in a context that business managers can understand. The model is… Continued

Needed: Conceptual Approach to External Environment As one of PR NEWS’ 1997 PR Professional of the Year nominees points out, public relations executives need to help their organizations address the complexity of the social and… Continued

MS&L Names Practice Leaders The New York office of Manning, Selvage & Lee (MS&L), has appointed three senior vice presidents to head three practice groups. Jeremy Jacob will head the office’s consumer marketing effort, Andy… Continued

Pacific/West Names COO Pacific/West Communications Group Inc. , Los Angeles, hired John Smither as chief operating officer of the corporate office. He was vice president/CFO at multimedia hardware and software manufacturer Reveal Inc., Woodland Hills,… Continued

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is… Continued

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial,… Continued

PR executives at the Fairview Health System in Minneapolis succeeded in damage control this year with a comprehensive promotional campaign to counter-act the negative PR it received during its takeover of the University of Minnesota… Continued