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PR executives at the Fairview Health System in Minneapolis succeeded in damage control this year with a comprehensive promotional campaign to counter-act the negative PR it received during its takeover of the University of Minnesota… Continued

Hundreds of healthcare marketing and PR executives are gearing up for one of the largest industry conference of the year–the First Joint Annual Educational Conference and Exhibits to be held Sept. 27-30 in Atlanta. This… Continued

Have you heard the one about the healthcare marketing executive who started off her sales presentation with a joke, didn’t get a single laugh, and blew the whole sale? It’s not only not funny _… Continued

January Nat’l Eye Care Month February American Heart Month March National Kidney Month April National Sexually Transmitted Diseases Awareness Month May National Arthritis June Nat’l Headache Awareness Week (June 1-7) July Lead Poison Control Week… Continued

As competition heats up for a bigger slice of corporate funding, corporate sponsors are demanding greater recognition for their efforts. So –watch out –your sponsors may expect more than just a microscopic logo at the… Continued

Virtual Medical Center Opens Mediconsult.com, a new company with offices in Bermuda, Boston, Montreal and Toronto has announced an Internet-based "virtual medical clinic" that promises to have a dramatic impact on the quality of medical… Continued

In a survey gaugin the public’s views on the credibility of various industries, the managed care industry finished near the bottom of the list, only slightly higher than the tobacco industry. The pharmaceutical industry ranked… Continued

You may want to beef up PSAs about handwashing — people do not wash their hands as often as they think they do, risking poor health and the spread of infection, according to results of… Continued

Though National Breast Cancer Awareness Month is just two weeks away, it’s not too late for healthcare PR executives to join some of the innovative national programs that will help boost their organization’s stature in… Continued

Find the Search Firm That Meets Your Needs With the economy holding steady, your organization may be turning its attention to staffing needs. Or, you may be considering your next career move. If so, you… Continued