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Attracting visitors to your site takes more than adding your site to search engines and directories. Your Web site must be easily found and linked in huge traffic locations. That is where a new breed… Continued

Sandy Allen, who recently stepped down from the top public affairs position at the Federal Aviation Administration (Washington, D.C.), joined Commonwealth Edison , Chicago, as head of corporate communications. Long Island University, Brookeville, N.Y., named… Continued

Widgets, watches or wedding dresses: as a corporate PR executive, you probably know what your company is selling. But are you helping them sell it? To inform the media, customers and employees, PR people need… Continued

Jody Bolstad joined Arnold Finnegan Martin, Richmond, Va., as director, public relations. She was director of strategic communications at Martin Public Relations, Richmond, before joining AFM, which is a division of Arnold Communications Inc., Boston.… Continued

Worldcom Touts Communication to the United Nations The Worldcom Group, a global network of independent PR firms, issued recommendations about communications in democratic societies at a meeting earlier this month of the United Nations Habitat… Continued

MS&L’s Gray To Bouillard James Gray III has left his post as worldwide director of client services at Manning Selvage & Lee, New York, to become president of public relations at marketing communications agency Brouillard… Continued

Lexis-Nexis Exec Launches Firm Craig Jolley, a public relations and marketing manager at online information company Lexis-Nexis, Miamisburg, Ohio, has launched Online and Strategic Information Solutions. The new firm will provide counseling and implementation for… Continued

W. Coast Firm Opens in N.Y. South Coast Communications Group, an Orange County, Calif., corporate communications and investor relations firm, opened an office in New York and changed the firm’s name to Allen & Caron… Continued

CTA and ODS executives determined that an investor relations program with stepped-up communication would improve the market’s perception of the company’s stock potential. The company established several program objectives: * to increase ODS stock price… Continued

During its 25th anniversary last year, the International Association of Business Communicators (IABC) tapped a new full-time executive and moved forward with a plan to deliver more services–especially through electronic channels–to the group’s 12,500 members… Continued