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The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts.

As more and more of the major media outlets adopt a digital-first model, their Twitter accounts (and related keywords) present communicators with another PR vehicle to extend their reach.

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences.

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%).

What is the headline we want to see in tomorrow’s media? Who are our most important audiences and where will we reach most of them at the right time to radiate our story through the right channels?

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates.