Subscription Content

A sobering thought as we enter 2019–most Fortune 1000 executives don’t have confidence in their company’s ability to respond well to disruption or change. APCO Worldwide’s research of 527 of these executives lead it to join forces with three other PR consultancies to help companies become more agile. They believe agile and curious firms are better able to respond to change.

A look at Google searches for several marketing-related PR terms shows social media marketing leading the way. Another trend is the disappointing showing for employee communications. Media relations, as could be expected, is very low in terms in the number of searches being conducted on Google. U.S. vs global searches yield some interesting differences.

How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

For years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.

Just prior to PR News’ Healthcare Social Media Summit in Baltimore, PR News and partner Crisp held a Communications Leadership Roundtable that explored integration, investment choices and best practices for getting staff to embrace digital communications, among other topics.

Last month in these pages there was a discussion of how quickly brands and organizations should react to PR crises. An immediate reaction is rarely advisable, although in situations where public safety is

This case study shows how health insurance provider AETNA is traversing the difficult terrain of regulation and still managing to mount a robust social media effort.

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.

Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, what technologies and tools do they find most effective as they do their job? This month we talk technology and tools with Tejas Totade, head of emerging technologies at Ruder Finn, and Andrew Cross, VP, PR, at WalkerSands. Totade says voice will be the next big business technology.

Their edited responses to our questions about technologies and tools they use at their business and how they’d improve them are below.