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The Week in PR

As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.

In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?

Communications, Rep and ROI: Communicators will be interested in an addendum to Reputation Institute’s Global RepTrak 100, its annual list of the top 100 companies based on reputation.

It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.

With the plethora of tools available and an abundance of social metrics crying out for attention, what are the best metrics to measure?

Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.

C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.

Editor’s Note: We thought the story of Emily Lenzner, VP, global communications, Atlantic Media, was such a fine case study of PR and media cooperation that we wanted to share it with you.

From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.