The Week in PR
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A Measurement Framework to Help You Improve Your Data Competency
March 14th, 2016 by PRNEWSAdmit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates
March 14th, 2016 by Seth Arenstein“What your body says is as important as what your mouth says.”
Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane
March 14th, 2016 by Katie Paine, CEO, Paine PublishingFor years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.
How to Create an Editorial Plan to Write Simply About Complex Issues
March 14th, 2016 by Rose Mary Moegling, Customer Engagement Manager, Toshiba America Medical SystemsWe’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
5 Tips to Help Communicators Adjust to Disrupted Commercial Sectors
March 14th, 2016 by Kristie Kuhl, JD, Partner, Finn PartnersThis article examines the implications for communicators resulting from myriad changes in America’s healthcare system.
How PR Pros Can Turn Smart CEOs Into Dynamic Communicators
March 7th, 2016 by Jack Modzelewski & J.J. CarterSavvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
Managing an Unpopular Stance: the Boston Bar Assoc. & the Bomber Trial
March 7th, 2016 by Kerry Crisley, Director of Communications, Boston Bar AssociationThere will be times in most professional settings when the position your brand takes isn’t a popular one.