Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
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5 Tips for Working With Startups in the Healthcare Tech Space
February 15th, 2016 by Glenn Jasper, Senior Partner, Finn PartnersGiven the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
6 Tips for Building and Maintaining Relationships With (Fewer) Reporters
February 15th, 2016 by Dr. Katherine Fleck, APR, Assistant Professor of Public Relations, Ohio Northern UniversityBut what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels
February 15th, 2016 by PRNEWSNearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
When Change Is Necessary: 5 Things to Consider Prior to Rebranding
February 15th, 2016 by Roger Sametz, President/CEO, Sametz Blackstone AssociatesFortunately, there are some parameters by which you can measure your need for a rebrand.
6 Steps to Help Coordinate a Crisis Response in a Large Corporation
February 8th, 2016 by Nick Ludlum, SVP, Corporate & Public Affairs, Insight & Strategy, Ogilvy Public RelationsThe most successful crisis response plans deliver all the best attributes of an involuntary reflex.
6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success
February 8th, 2016 by Dr. Juliana Trammel, Associate Professor, Savannah State UniversityBeing a CSR practitioner today is more challenging than ever.
How to Use Social and Traditional Media to Promote Your White Paper
February 8th, 2016 by Ned Barnett, Marketing & PR Fellow, American Hospital AssociationThere are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.