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ANAHEIM Calif. – PR is about to get a new shot at glory. Gone are the days of explaining its function to management or having the uninformed confuse it for advertising. The Internet, with its… Continued

As much as you may need journalists, rest assured that they need you too. Testament to this is the constant flow of daily queries from journalists into ProfNet, which connects reporters with the right sources.… Continued

Your Guide To Upcoming Special Issues & Features Computer Technology Review Editorial: A Year in Review for Disc Storage. Review of technology that has emerged during 1999 in storage. Deadline: Nov. 5 Background: The 75,000… Continued

When you’re targeting teens, talk to teens and only to teens. You’ll lose them if you adult down the language to avoid offending or confusing grown-ups. That’s according to Montefiore Medical Center in the Bronx,… Continued

In the era of dotcoms and millionaire 20-year-olds, seemingly everyone is getting rich with a startup. But if you or a potential client is thinking about launching while doing your own PR, here’s a quick… Continued

Even in the ’90s, financial expert Liz Davidson saw very few women at industry conferences when she’d speak about finances. Out of frustration that women weren’t getting the financial information they needed, the CEO of… Continued

drDrew.com 36 West Colorado Blvd. Unit 5 Pasadena, CA 91105 The famous Gen-X radio talk show doctor takes his "Love Line" advice to the next level: First the radio show, then MTV and now, after… Continued

When Walter Lindenmann retires from Ketchum early next year, he’ll know his efforts for the past couple decades have helped make measurement the priority it is throughout the PR community. But he’ll also know there… Continued

The PR NEWS Annual Directory of PR Services is now available online at www.prandmarketing.ims.ca. Visitors to the PR & Marketing Network’s latest addition can find information on PR services in all areas – from media… Continued

More than two-thirds of Americans trying to shed pounds or avoid gaining weight will not succeed because they aren’t cutting calories and exercising enough, according to the National Center for Chronic Disease Prevention and Promotion… Continued