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Media Moves

October 28th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Media Insight

October 28th, 1999 by

MedicineNet.com 19651 Alter Foothill Randh, Calif. 92610 Do you represent one of those rare healthcare gems – a physician who can write about difficult medical subjects in compelling consumer-focused prose. If so, MedicineNet.com (www.medicinenet.com) would… Continued

Mark Your Calendar

October 28th, 1999 by

November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812. www.ehealthcareworld.com. November 14-17 Integrated Healthcare Institute’s Symposium on Gonverning Healthcare Systems of the Future. Palm Springs, Calif. 888/538-8014. www.governancesymposium.com November 16 PRNews/Delahaye Medialink’s Best Practices in PR… Continued

Healthcare Promotions

October 28th, 1999 by

Anne Desautels joins Schwartz Communications, a high-tech and medical technology PR firm in Waltham, Mass., as SVP. She was most recently head of Manning, Selvage & Lee’s global technology PR practice in San Francisco and… Continued

Diabetes Campaign Grabs $1 Million Support

October 28th, 1999 by

A national diabetes education campaign received a $1 million check this month to target seniors with information on managing the disease by enhancing their overall quality of life. The Best of Life-Diabetes program, developed by… Continued

Online Fitness Center Targets Holiday Slackers

October 28th, 1999 by

Cold weather and big holiday dinners can tempt even the most health-conscious fanatics among us to fall off the wagon. To help those who have over-indulged in holiday fare shed unwanted pounds, healthAtoZ.com launched a… Continued

Hospital Offers ‘Get Well’ Employee Benefit

October 28th, 1999 by

When employees at Centennial Medical Center (CMC) in Nashville, Tenn., requested that the hospital offer on-demand sick child care services, CMC took the recommendation to heart. This month, CMC became the first hospital in the… Continued

CHIP Program Hits Home with Working-Class Family

October 28th, 1999 by

To reach the more than 300,000 children in Georgia without health insurance, the state’s Department of Medical Assistance launched a PeachCare for Kids campaign last spring that resonated with the working-class family. The campaign appealed… Continued

Marketing Program Boosts ROI

October 28th, 1999 by

Senior management is increasingly demanding strict financial accountability from marketers, particularly as sales and marketing investments shift from mass reach efforts to one-to-one communications. Opinion Dynamics Corp. and Hamiltion Consultants have partnered to develop a… Continued

Accelerating the Product Development Timeline

October 28th, 1999 by

Time equals money. In the pharmaceutical development world, this axiom is literal. The financial cost of a delayed clinical trial is upwards of $680,000 per day. More significantly, the lost opportunity costs of being late… Continued