The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued
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Media Insight
October 28th, 1999 by PRNEWSMedicineNet.com 19651 Alter Foothill Randh, Calif. 92610 Do you represent one of those rare healthcare gems – a physician who can write about difficult medical subjects in compelling consumer-focused prose. If so, MedicineNet.com (www.medicinenet.com) would… Continued
Mark Your Calendar
October 28th, 1999 by PRNEWSNovember 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812. www.ehealthcareworld.com. November 14-17 Integrated Healthcare Institute’s Symposium on Gonverning Healthcare Systems of the Future. Palm Springs, Calif. 888/538-8014. www.governancesymposium.com November 16 PRNews/Delahaye Medialink’s Best Practices in PR… Continued
Healthcare Promotions
October 28th, 1999 by PRNEWSAnne Desautels joins Schwartz Communications, a high-tech and medical technology PR firm in Waltham, Mass., as SVP. She was most recently head of Manning, Selvage & Lee’s global technology PR practice in San Francisco and… Continued
Diabetes Campaign Grabs $1 Million Support
October 28th, 1999 by PRNEWSA national diabetes education campaign received a $1 million check this month to target seniors with information on managing the disease by enhancing their overall quality of life. The Best of Life-Diabetes program, developed by… Continued
Online Fitness Center Targets Holiday Slackers
October 28th, 1999 by PRNEWSCold weather and big holiday dinners can tempt even the most health-conscious fanatics among us to fall off the wagon. To help those who have over-indulged in holiday fare shed unwanted pounds, healthAtoZ.com launched a… Continued
Hospital Offers ‘Get Well’ Employee Benefit
October 28th, 1999 by PRNEWSWhen employees at Centennial Medical Center (CMC) in Nashville, Tenn., requested that the hospital offer on-demand sick child care services, CMC took the recommendation to heart. This month, CMC became the first hospital in the… Continued
CHIP Program Hits Home with Working-Class Family
October 28th, 1999 by PRNEWSTo reach the more than 300,000 children in Georgia without health insurance, the state’s Department of Medical Assistance launched a PeachCare for Kids campaign last spring that resonated with the working-class family. The campaign appealed… Continued
Marketing Program Boosts ROI
October 28th, 1999 by PRNEWSSenior management is increasingly demanding strict financial accountability from marketers, particularly as sales and marketing investments shift from mass reach efforts to one-to-one communications. Opinion Dynamics Corp. and Hamiltion Consultants have partnered to develop a… Continued
Accelerating the Product Development Timeline
October 28th, 1999 by PRNEWSTime equals money. In the pharmaceutical development world, this axiom is literal. The financial cost of a delayed clinical trial is upwards of $680,000 per day. More significantly, the lost opportunity costs of being late… Continued