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The global public affairs firm GPC International makes its first foray into the U.S. market with the acquisition of McDermott/O’Neill & Associates, a PA firm with offices in Washington D.C., Boston and Providence, R.I. (617/646-1023)

It’s a different kind of reputation management. Ogilvy PR Worldwide now owns a stake in the images of celebrity brat pack actors like Leonardo DiCaprio, Claire Danes, Ben Affleck and Renee Zellweger. The firm has… Continued

You know you’re good when the president of the United States starts borrowing your employees. Michael Holtzman, VP of public affairs at Shandwick International, was recently selected to coordinate media coverage, message development and public… Continued

When PR NEWS recently received a press release with the lede, "Gerbils shot out of a cannon, kids belching the alphabet, college students frying goldfish for dinner," we were naturally intrigued. The release, which announced… Continued

Competition for investor attention, spurred by the merger craze, has resulted in a groundswell in I/R professionals, whose ranks have grown more than 25 percent, according to Ted Pincus, chairman of the Financial Relations Board… Continued

The millennium has yet to hit, but fortunetellers are out in droves – and they’re not limiting their predictions to the upcoming presidential race and Y2K. Weary PR practitioners are asking industry soothsayers to predict… Continued

People over age 50 hold half of the total discretionary income in the U.S. and 70 percent of all financial assets, according to MetLife’s Mature Market Institute. Show some respect and it could pay off.… Continued

The diversity light bulb came on for me three years ago when I discovered I was mono-cultural. I was sitting on a panel at the Capital Press Club in Washington, D.C., a society for African-American… Continued

When the American Iron and Steel Institute (AISI) launched its consumer canned food awareness campaign in 1994, the healthy image of canned food had long expired. Many consumers believed that canned food had no nutritional… Continued

October 27 Integrating Community Relations and Philanthropic Efforts with Government Relations, Public Affairs Council, Washington Monarch, Washington D.C., 202/872-1790, www.pac.org October 28 Measuring the Value of Public Affairs, Public Affairs Council, Washington, D.C., 202/872-1790, www.pac.org… Continued