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Developing strong brand relationships with customers is critical in today’s 24-7 marketplace. While this is easier said than done, there are many ways to evaluate your brand.

Each year, we survey thousands of team members to gauge their satisfaction with internal communications.

While many maturing social media channels are moving to a pay model, only about half of the PR News community says it is paying to boost social media posts, a new survey of some 200 PR professionals showed

5 tips for proactive media relations.

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared.

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.

The secret to building an effective PR team could be to steer clear of PR.

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”