Crisis Management

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.

A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.