Digital & Technology

As the world of mainstream social media enters its second decade—and at a time when global attention is understandably fixated on coronavirus-related content—many communicators find themselves at a loss. Still, there is no better time than the present to start experimenting with new features, so we asked several social media experts to recommend the features that they see as overlooked. 

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.

Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.

With a homebound audience during the pandemic, it’s tempting for brands and organizations to flood the digital zone with endless rounds of messages. That’s a mistake, Evoke KYNE global digital chief Julie O’Donnell says. Instead, consider first whether your message is adding value or noise.

Cinco de Mayo usually welcomes revelers for one of the prime party days in America. Spring has sprung, the weather is warmer and there’s not much to dislike about Mexican food or margaritas. The day… Continued

The associate director of APCO Worldwide’s Paris office uses the example of the travel industry to show how PR pros can use technology to create a model about what business may look like after the pandemic.

Brands and individuals pivoted from honoring the traditional superheroes of Superman and Wonder Woman, to our everyday superheroes—doctors and nurses, grocery clerks, mail carriers, teachers and other essential workers on today’s National Superhero Day. The… Continued

In a world without professional sports, the National Football League will provide a reprieve to fans looking for live action with this week’s NFL draft. In what may be the most highly-anticipated COVID event to… Continued

Many digital pros recommend making sure your content is not tone-deaf in this moment. That’s always good advice, of course. What’s critical, though, is understanding strategies behind when and how to engage appropriately and effectively. While planning digital efforts for tomorrow or even this week is not the way to go, you should be looking at longer range tactics and strategies.

For high school seniors, receiving that fat envelope in the mail from a prospective dream college ranks as one of the most memorable days of their lives. Unfortunately, for many, the onslaught of coronavirus interrupted that dream. With so many unknowns, prospective students and families are left with dozens of questions, launching higher education communications departments into overdrive.