A former senior agency pro argues the best route for companies begins with DEI. Adding it later won’t work, she writes.
Diversity, Equity & Inclusion
George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.
From a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued
Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued
We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued
Certainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued
One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.
If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.
PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued
As Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.