Perhaps PR can’t control the media, but it can shape the message. Our author argues in favor of companies responding promptly.
Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.
Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.
Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.
A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.
Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.
There are signals PR pros should spot as they build media campaigns for products and companies. Along with data metrics, they provide useful guideposts.
When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.
Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.