Media Relations


Just Say It: Countering Negative Media Coverage, Part II

April 26th, 2022 by

Perhaps PR can’t control the media, but it can shape the message. Our author argues in favor of companies responding promptly.

Dreams and Reality: Controlling the Media or Countering Negative Coverage

April 20th, 2022 by

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.


PR Lessons You Can Learn From Watching TV Sports

April 14th, 2022 by

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

Knowing the C-Suite’s Views is Key for Successful Media Relations

April 4th, 2022 by

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.

Media Relations Challenges, Opportunities of Working in Cannabis PR

April 1st, 2022 by

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

How You and Your Executive Can Become a Reporter’s Trusted Sources

March 31st, 2022 by

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.

Tips for Creating Powerful, Pithy and Publishable Soundbites

March 17th, 2022 by

Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.

newspapers lined up

Reading Signals to Get Your Earned Media Campaign Rolling

March 3rd, 2022 by

There are signals PR pros should spot as they build media campaigns for products and companies. Along with data metrics, they provide useful guideposts.

Hassle Over Misquotes Carefully, Avoid Off-The-Record Totally

February 28th, 2022 by

When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.

Creativity Shines as SWAG, Press Events, Media Junkets Endure in COVID

February 28th, 2022 by

Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.