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Sustainability has, thus far, proved to be more than a fleeting trend.

How did Visa – one of the best-known brands in the world – pull its rebranding off with such grace?

While the term Web 2.0 was first introduced to our lexicon in 2003, certain parts of the anatomy of the perceived "second-generation" of the Web have been around for 10 to 15 years (or more).… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand… Continued

*10 Tips for Communicating Change: While organizational change requires more than 10 tips, here are 10 key things to keep in mind when planning, announcing, implementing, and communicating a change initiative: 1. Remember that there’s… Continued

The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.

When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media… Continued