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Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.

Fernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there.

California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.

This week’s PR Roundup looks at a new study showing the brand decline of X (formerly known as Twitter), presidential debate facial expressions gone viral, and an opportunity for communicators to share their smarts with the Institute for Public Relations.

Communicators know that success in any communications activity, even a presidential debate, depends on having a sound strategy to start. You need clear goals and objectives, tactics to support them, the flexibility to adapt in the moment and a vision of what represents success at the end.

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

Successful debating requires a blend of strategic communication, effective rebuttals and emotional connection with the audience. By adopting techniques inspired by Eminem’s rap battles—relatability, preemptive defense, and exposing contradictions—you can turn the tables in your favor for not just debates, but interviews, press conferences and more.

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.