Topics

As a preview of our upcoming measurement event, we spoke with expert panelist Angela Dwyer, Head of Insights at FullIntel and Director of the Institute for Public Relations Measurement Commission, about some of the ideas being discussed in the PR measurement space today.

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.

PTO is a beautiful thing. However, the preparation before your absence and the mountain of email to shift through afterward can be somewhat daunting. 

This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.

PRNEWS welcomed Dan Turk, PR Senior Director at Max Borges Agency and author of the new book “My Dad Does PR.”

Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.

Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

This week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news? 

NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.