One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.
Topics


Social Search: How Users are Turning to Social Media for Information and Discovery
May 24th, 2024 by Leslie LicanoIf social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
May 23rd, 2024 by Nicole SchumanThis week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

PRNEWS Announces 2024 Education A-List Honorees
May 23rd, 2024 by PRNEWSPRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions.

How To Optimize Success at Your First Trade Show With a Client
May 22nd, 2024 by Madi OlivéIncorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.

Diddy’s Apology Disaster: 4 Lessons in What Not to Do
May 21st, 2024 by Daniel BrackinsThe internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.

How to Avoid Google Penalizing Your AI-Generated Content
May 20th, 2024 by Sarah EvansThe resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?

Finding PR and Community on Reddit
May 17th, 2024 by Nicole SchumanPRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit.

PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance
May 16th, 2024 by Nicole SchumanThis week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion.