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Launching a communications consulting firm while being bombarded with headlines like “U.S. on track for historic recession” and “companies keep laying off workers,” is not for the faint of heart.

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

Oftentimes, reaching everyday people does not mean the front page of The Washington Post; instead, it means local news and local radio, and it means empowering local voices.

Dive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive’s industry or sector.

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

Even with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem.

Consider these lessons learned when preparing your client for an interview with reporters.

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.