Reputation

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

Some of the best ways to earn PR for clients or your organization is through the announcement of an award.

While PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.

From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with. 

This week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.

The beating death of Tyre Nichols exposes many things, including the Memphis Police’s PR work, especially its press release and police report. PR pro John Guilfoil, who works with police departments, grades the Memphis PD’s communication so far.

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.