Reputation

In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

Once a terrific airline with a loyal customer base, Southwest took a major hit last month. Recovering its reputation will be a challenge.

Influencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

For authors of books about the basics of  PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis.