Reputation

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

The use of controversy to bolster public image is nothing new, but is all publicity good publicity?

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

It’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.

The fallout from Will Smith slapping Chris Rock during the Oscars offers numerous PR takeaways. Here’s how one PR pro advises Smith’s team to proceed.

The Cleveland Browns are risking the team’s PR and reputation as it acquires star player Deshaun Watson. Will the gamble pay off?

Not long ago companies could steer clear of politics. That option’s gone, courtesy of Russia’s invasion of Ukraine, Ambassador Francisco Santos says.

PR trade associations can’t penalize outliers like 5WPR’s Ronn Torossian, who cheated for profit. Business must join PR in eliminating unethical players.