Reputation

At a time when people the world over are concerned about their health and financial health, humanity in messaging is required.

Since part of the new normal finds many of us at home, consuming media almost non-stop, the need for new ads and PSAs is rising.

This is especially important for TV news networks, where daily viewership continues to rise, with most people at home and many looking for the latest coronavirus information.

If you’ve been following this site recently you’ve read about emerging best practices in these difficult times.

During the last several weeks, COVID-19 has dominated social media

With museums and cultural institutions shuttered during the pandemic, communications teams have banded together to show support for each other’s collections and brighten art lovers’ days via the #MuseumBouquet hashtag.

Pornhub said today it is donating 50,000 surgical masks to NY-area medical personnel.

Case in point is the restaurant and bar industry feeding those affected by the coronavirus lockdown.

The IOC released a joint statement with the Tokyo 2020 Organizing Committee recapping a conference call held between the president of the IOC, Thomas Bach and the prime minister of Japan, Abe Shinzo. 

Knowing your audience is a building block of PR.