Reputation

One of the most important tactics in crisis communication strategy is reading your audience.

When the coronavirus odyssey began taking hold in the U.S., guidance to PR pros was relatively simple.

The impact coronavirus could have on commerce and travel is clear

Many PR pros, like those in other sectors, will consider home their office next week as the virus spreads.

You have a business trip. Should you stay or should you go? How about an event? Cancel it or allow it to go ahead?

The Institute for Public Relations postponed its annual conference in Washington, D.C.

Communicating about Coronavirus (COVID-19) is a LinkedIn group for PR and communications professionals to share tactics and strategies around the virus.

Major League Baseball, the National Hockey League, the National Basketball Association and Major League Soccer released a joint statement Monday (March 9, 2020) about the organizations’ preventative strategies surrounding coronavirus.

Where does the communicator start? With panicked stories circulating in the media, employee and customer concerns are rising.

It’s impossible to predict now, but coronavirus could usher in a highly inward-looking society as more of us fear leaving the safety of our homes.