Social Media & SEO

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”

When Twinkies parent company Hostess went out of business late last year there was an outpouring of sentiment from millions of people for the spongy cake with the creamy filling, which dates back to 1930. Saying goodbye to such an iconic brand was hard to, er, swallow for a lot of older consumers, who equate Twinkies with their childhood.

Branded content is ubiquitous, but you need to have a solid strategy in place to capitalize on it. Doing so will not only ensure that your content gets seen, but also that it doesn’t end up going viral for the wrong reasons.

Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook.

At a complimentary CARMA/PR News webinar on Tuesday, Aug. 6, Don Bartholomew, SVP, digital & social media research for Ketchum, will discuss how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.

With the rise of social-media communications, PR execs work a lot more closely these days with the advertising industry on strategic marketing efforts. Now they have another opportunity, thanks to a new program that LinkedIn just rolled out.

An errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.

At the same time we suffer from stereotypes in the eyes of our elders. Think about how intimidating it can be trying to prove yourself to someone who thinks you spend the better part of your day tweeting, texting and keeping up with the Kardashians.

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.

In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.