Social Media & SEO

As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone.

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.

For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics.

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.

Sharknado has arrived, and it’s winding its way through the Twitterverse, demolishing everything in sight. The trailer is this week’s PR News Video Pick.

Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.

One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.

Cory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.

Tumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here’s what communicators need to know about the platform.