Social Media & SEO

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.

The second story on BuzzFeed’s website this morning was…wait for it…“12 Comebacks We Can All Agree With.” (I say ‘wait for it’ because anyone who knows BuzzFeed’s editorial approach knows its love for lists.) It… Continued

Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.

You may not be working with a brand name as catchy as “Sharknado,” but whatever the product or service, you can experiment with silly hashtags that may catch flight.

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.

In an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media.

Increasingly, brands are being told that they need to tap into the limitless potentials of content marketing. However, some confusion remains in terms of what kinds of stories your brand can tell, and how they should be told.

Google+ is celebrating its second birthday this week in addition to celebrating its place as the world’s second largest social network. While platforms like Facebook, Twitter and Instagram seem to grab up most of the headlines, G+ has been growing at a steady pace and now hosts 500 million users–359 million of which are reported to be active monthly users.