PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.
Social Media & SEO
Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk EffortMarch 26th, 2012 by Scott Van Camp
Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.
Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.
Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.
B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software IndustryMarch 9th, 2012 by PRNEWS
▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.