Social Media & SEO

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.