Social Media & SEO

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.