Web Tools

how to create social video when you are not an expert

How To Create High-Quality Videos On A Budget (Yes, it is Possible)

April 21st, 2025 by

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

Businesswoman standing on stage and delivering a speech at a podium

PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

April 10th, 2025 by

This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

Human resources management concept, business internal and external communication via smartphones, business concept.

5 Tools to Uplevel Your Internal Communications Campaigns

January 13th, 2025 by

Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

Happy new year 2025 digital treatment, numbers from a polygonal wireframe mesh with green smoke. Abstract background.

2025 PR Predictions: Digital PR, Tech and AI Influence

December 24th, 2024 by

As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to technology and digital PR.

ask a journalist image shows a microphone, paper and a pen

Breaking into Podcasts: Media Relations Tools

December 18th, 2024 by

Where do podcasts reside in the PR pro’s toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?

AI ethics or AI Law concept. Developing AI codes of ethics. Compliance, regulation, standard , business policy and responsibility for guarding against unintended bias in machine learning algorithms.

How the Communications Industry Can Learn to Trust AI

November 25th, 2024 by

As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.

ChatGPT AI chat bot page seen on smartphone and laptop display with blurred GOOGLE search page.

How to Avoid Google Penalizing Your AI-Generated Content

May 20th, 2024 by

The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?

What AI tools can PR pros use to help them program GPT and make them more efficient.

Customizing AI GPTs to Optimize PR Business Processes

May 6th, 2024 by

AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.

how PR professionals can support journalists on world press freedom day

PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election

May 2nd, 2024 by

In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.

podcast recording at home

How Communicators Find Success With Podcasts

February 27th, 2024 by

With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.