Work Life

Seasoned public relations professionals share firsthand insights on the invaluable impact of PR association membership. From networking to professional development, examine the essential role these associations play in shaping successful careers.

Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age.

Continuously developing your skills is a necessity–especially in the rapidly-changing world of communications. However, the cost of formal education and training programs can sometimes be a barrier. Fortunately, there’s a wealth of free resources available for communicators. 

Aside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days. 

The PRNEWS team has announced the 2023 People of the Year honorees. Award recipients will be recognized in a gala in New York on October 18.

Our author looks at the chaos taken on by PR agencies when it comes to rapid growth and the inclusion of more integrated services.

Create a culture of belonging, offer professional development, provide equitable compensation, and build inclusive teams to sustain a diverse retention programs and drive positive change in communications.

It’s hard to find time to get your full team together, so when you do, you want to make sure the time is spent productively in brainstorming sessions. Many researchers have focused on how the brain generates creative ideas. Their findings give us some simple strategies for enhanced creativity during your next brainstorm.

In this week’s PR Roundup we look at Musk’s rebrand of Twitter as “X,” how the Hollywood strike is crushing PR firms there and Muck Rack’s latest report on PR salaries. 

There exists a powerful-yet-overlooked path that undoubtedly, unequivocally will help you strengthen your “PR gut.” How do you make progress along that path? By making mistakes.