Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.
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3 Case Studies from Organizations Making Press Releases Work More Effectively
August 10th, 2015 by PRNEWSWhere Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending
August 3rd, 2015 by PRNEWSWith Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.
Secret to Acing a PR Job Interview
August 3rd, 2015 by Kristin Brown, SVP, Communications Discovery Communications“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”
10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence
August 3rd, 2015 by PRNEWSA business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.
3 Ways a B2B Software Company Improved Its Integrated Communications
August 3rd, 2015 by Sherry Lowe, VP, Corporate Marketing SplunkNamed VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.
The Week in PR, July 27 – August 3
August 3rd, 2015 by PRNEWSAPCO’s new crisis management offering, best cities for PR specialists and PR Movers
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PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics
July 20th, 2015 by Mary BuhayAs new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.
Find Your Level of Discomfort and Force Yourself to Stretch
July 20th, 2015 by PRNEWS“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”
Two-Way Communication Key to Get Millennials to Think Strategically
July 20th, 2015 by PRNEWSFor PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.