Career Advice

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience.

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

Being knowledgeable with video editing, coding and website development as well as data analysis and research are critical skills for those seeking career advancement, according to more than a dozen millennials in PR and communications who gathered last month for PR News’ inaugural Millennial Roundtable.

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need.

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.

Airbnb sends a strong message and Walmart’s insult to injury.

“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.”

For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.