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ADI Press Track. http://www.presstrac.com Provides information about its news and media content analysis; company directory, a search mechanism and links to USA Today. Agenda Online . http://www.agendaonline.com Provides users with information about event planning including… Continued

Ad/PR agency Ira Thomas Associates Inc., Youngstown, Ohio, has a new phone number: 330/793-3000.

The American Society of Association Executives (ASAE), Washington, D.C., recently handed out 13 awards of excellence for association government relations programs. The winners, by category, are: — Overall program management/federal level legislative–National Rehabilitation Association, Alexandria,… Continued

News/Broadcast Network (N/BN) , a video and radio producer and distributor serving the public relations market, announced two new digital radio services. A premium service, the Audio B-Roll Package, includes a 30-second voice track plus… Continued

Next month PR NEWS will send subscribers an exclusive bonus–the “PR NEWS Guide to Media Relations Services.” Included in the guide will be listings of scores of products and services that PR executives rely on… Continued

Luis Morales, president of the Public Relations Society of America, has retired as director of marketing and communication at Robert Morris Associates, a banking industry trade group in Philadelphia. Morales will continue to serve out… Continued

Do a simple query on a search engine–and what you usually get are hundreds of documents–many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.’s home page by… Continued

The American Association of Advertising Agencies (4As) and the American Advertising Federation announced an effort to focus public attention on negative political advertising. As part of a “Political Advertising Repair” initiative, the groups have asked… Continued

Brand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued

Developing and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued