Omnicom Group Inc., the parent company of PR firm Porter/Novelli, purchased a 20-percent stake in high-tech PR firm A Plus Group, London. A Plus will oversee Omnicom’s high-tech PR practice in Europe, working closely with… Continued
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AGENCY REALIGNMETS
May 13th, 1996 by PRNEWSFirm Enters Interactive Fray Hadeler Sullivan Ewing (HSE), Dallas, Texas, formed an interactive division–One Zero Interactive. Jesse Collard of Dallas ad agency the Richards Group’s Click Here Division joins Hadeler as director of the new… Continued
NEW VENTURES
May 13th, 1996 by PRNEWSRobinson, Lerer To Exit Bozell Ken Lerer, Linda Robinson and Ken Montgomery–three of the top executives of the Sawyer Miller/Robinson Lerer Montgomery Group, New York–are leaving the firm. Confirming a May 3 report in The… Continued
HOW TO COMMUNICATE CORPORATE CHANGE TO EMPLOYEES
May 6th, 1996 by PRNEWSChange is a touchy subject within a company–but is required if companies are to prosper as markets and technologies change. So how should companies tackle communicating change to front-line employees, especially when the future of… Continued
ADVERTISING AGENCIES ARE QUICKLY ADOPTING INTERACTIVE TOOLS
May 6th, 1996 by PRNEWSAlmost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued
PROMOTIONS/NEW HIRES
May 6th, 1996 by PRNEWSThe Weber Group , Cambridge, Mass., hired James Finlaw as senior vice president. He was a director at Cunningham Communications, Cambridge. Lisa Lindgren was appointed director of the San Diego HyperMedia Center, a unit of… Continued
DIRECT MARKETING CONTINUES TO SURGE
May 6th, 1996 by PRNEWSWith tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued
NEW AGENCY LEADERS
May 6th, 1996 by PRNEWSH&K’s Berard to Fleishman John Berard, executive managing director and head of the advanced technology unit at Hill and Knowlton’s New York office, is joining Fleishman-Hillard as general manager of the firm’s San Francisco office.… Continued
NAME CHANGES
May 6th, 1996 by PRNEWSPolitis & Associates Inc. , Sandy, Utah, changed its name to Politis Communications . According to agency founder David Politis, the change reflects the firm’s expansion of services beyond public relations to direct mail, trade… Continued
NEW VENTURES
May 6th, 1996 by PRNEWSGPC Opens in Calgary GPC Communications , a Toronto-based PR and public affairs firm, has opened an office in Calgary, Alberta. Heading GPC Communications- Alberta will be Gordon Forstner, who joins as general manager. He… Continued