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Program courts students to start with Canon, pros to switch Companies can look at markets as static entities comprised of groups with whom they would like to gain market share. Or they can look at… Continued

May 15: Public Affairs Council, “Coalitions & Partnerships: Strategies for Developing Relationships with Advocacy Groups,” Washington, D.C., 202/872-1790. May 15: Public Relations Society of American, “PR Tactics,” Los Angeles, 212/460-1404. May 15-16: Institute for Crisis… Continued

The Minnesota Chapter of the Public Relations Society of America recently named three university public relations students as recipients of “Dr. Willard Thompson” scholarships based on their level of involvement in the Public Relations Student… Continued

The Corporate section of the Public Relations Society of America has planned a full-day seminar on Web page design. The Aug. 2 session is titled “Creating a Business-to-Business Home Page.” The seminar will take place… Continued

The latest edition of Richard Weiner’s dictionary on media and communications terms will be out next month. The 688-page “Webster’s New World Dictionary of Media and Communications” will be published by Macmillan, and offered at… Continued

PR Newswire introduced “Company News on-Call Plus,” an upgraded version of its news release database, stored online for access by journalists. The product now leaves three information sections open for companies to store quarterly report… Continued

“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued

The American Association of Advertising Agencies (4As) elected its new leadership for 1996-97. The officers are: chairman–David Bell, chairman and CEO of Bozell Worldwide Inc., New York; Ralph Rydholm, chairman and CEO of Tatham EURO… Continued

As Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued

Cato Communications Inc., publishers of Sid Cato’s Newsletter on Annual Reports, has unveiled a Web site with information on annual reports. Included on the site, located at http://www.sidcato.com, is a quiz on annual reports, with… Continued