PR Newswire introduced “Company News on-Call Plus,” an upgraded version of its news release database, stored online for access by journalists. The product now leaves three information sections open for companies to store quarterly report… Continued
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HOW TO CRAFT AN IMAGE IN CHINA
May 13th, 1996 by PRNEWS“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued
4AS ELECTS OFFICERS
May 13th, 1996 by PRNEWSThe American Association of Advertising Agencies (4As) elected its new leadership for 1996-97. The officers are: chairman–David Bell, chairman and CEO of Bozell Worldwide Inc., New York; Ralph Rydholm, chairman and CEO of Tatham EURO… Continued
CHINA: PR CHALLENGE AND OPPORTUNITY
May 13th, 1996 by PRNEWSAs Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued
WEB PAGE FOCUSES ON ARS
May 13th, 1996 by PRNEWSCato Communications Inc., publishers of Sid Cato’s Newsletter on Annual Reports, has unveiled a Web site with information on annual reports. Included on the site, located at http://www.sidcato.com, is a quiz on annual reports, with… Continued
CORPORATE PROMOTIONS/HIRES
May 13th, 1996 by PRNEWSBlockbuster Entertainment Group, Fort Lauderdale, Fla., named Jonathan Baskin as senior vice president, corporate relations. He was director of communications for The Limited Inc.. Meredith Clements was named director of public relations at Philips Media… Continued
PR BUDGETS UP IN N.Y. AREA
May 13th, 1996 by PRNEWSCorporate public relations budgets are up in the New York metropolitan area, a survey by the New York chapter of the Public Relations Society of America (PRSA) shows. The survey of more than 800 executives… Continued
UNDERSTAND CRISIS DYNAMICS, PUT PLANS IN PLACE
May 13th, 1996 by PRNEWSLimiting the damage for a crisis–or better yet preventing one, is the thrust of a new book by training executive and former police officer Steve Albrecht. In “Corporate Self-Defense: How to Protect your Organization in… Continued
LONGEST PRESS RELEASE?
May 13th, 1996 by PRNEWSIt may not be the world’s longest press release, but a 42-page epic by Greg Jarboe of Ziff-Davis Publishing must be among the weightiest ever produced. According to PR NEWS’ sister newsletter, min, the tome… Continued
NEW HIRES/PROMOTIONS
May 13th, 1996 by PRNEWSCynthia Hudson joined Burson-Marsteller, Washington, D.C., as managing director in the firm’s public affairs group. She was a principal at the Sawyer Miller/Robinson Lerer Montgomery Group, Washington. Wendy Nichols was promoted to manager of consumer… Continued