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PR NEWSWIRE UPDATES SYSTEM

May 13th, 1996 by

PR Newswire introduced “Company News on-Call Plus,” an upgraded version of its news release database, stored online for access by journalists. The product now leaves three information sections open for companies to store quarterly report… Continued

HOW TO CRAFT AN IMAGE IN CHINA

May 13th, 1996 by

“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued

4AS ELECTS OFFICERS

May 13th, 1996 by

The American Association of Advertising Agencies (4As) elected its new leadership for 1996-97. The officers are: chairman–David Bell, chairman and CEO of Bozell Worldwide Inc., New York; Ralph Rydholm, chairman and CEO of Tatham EURO… Continued

CHINA: PR CHALLENGE AND OPPORTUNITY

May 13th, 1996 by

As Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued

WEB PAGE FOCUSES ON ARS

May 13th, 1996 by

Cato Communications Inc., publishers of Sid Cato’s Newsletter on Annual Reports, has unveiled a Web site with information on annual reports. Included on the site, located at http://www.sidcato.com, is a quiz on annual reports, with… Continued

CORPORATE PROMOTIONS/HIRES

May 13th, 1996 by

Blockbuster Entertainment Group, Fort Lauderdale, Fla., named Jonathan Baskin as senior vice president, corporate relations. He was director of communications for The Limited Inc.. Meredith Clements was named director of public relations at Philips Media… Continued

PR BUDGETS UP IN N.Y. AREA

May 13th, 1996 by

Corporate public relations budgets are up in the New York metropolitan area, a survey by the New York chapter of the Public Relations Society of America (PRSA) shows. The survey of more than 800 executives… Continued

UNDERSTAND CRISIS DYNAMICS, PUT PLANS IN PLACE

May 13th, 1996 by

Limiting the damage for a crisis–or better yet preventing one, is the thrust of a new book by training executive and former police officer Steve Albrecht. In “Corporate Self-Defense: How to Protect your Organization in… Continued

LONGEST PRESS RELEASE?

May 13th, 1996 by

It may not be the world’s longest press release, but a 42-page epic by Greg Jarboe of Ziff-Davis Publishing must be among the weightiest ever produced. According to PR NEWS’ sister newsletter, min, the tome… Continued

NEW HIRES/PROMOTIONS

May 13th, 1996 by

Cynthia Hudson joined Burson-Marsteller, Washington, D.C., as managing director in the firm’s public affairs group. She was a principal at the Sawyer Miller/Robinson Lerer Montgomery Group, Washington. Wendy Nichols was promoted to manager of consumer… Continued