With consumer brands there’s no substitute for engagement. Another axiom is that video on social media is growing tremendously.
As engagement with U.S. consumer brands on Instagram grew 30% in Q1 ’16 vs Q1 ’15, primed by 15% growth in posts, the bigger story was a precipitous jump in video, according to exclusive data provided by Shareablee to PR News.
U.S. B2C brands’ video posts on Instagram rose 72% in the quarter vs. Q1 ’15. Engagement with videos rose 78%. In Q1 ’16, brands with most engagement on Instagram were fashion heavy.
The leader was Victoria’s Secret (90 million engagements, up 102% year over year, 39% rise in posts). Anastasia of Beverly Hills was 2nd (80 million), followed by wearable camera maker GoPro, Urban Outfittersand emoji-laden posts from Forever 21.
