[Editor’s Note: In honor of Pride Month, we will be highlighting initiatives that brands are undertaking. For our first spotlight, we spoke with Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company. Visit prnewsonline.com for more Pride-related stories throughout the month.]
PRNEWS: How does Vans embrace diversity and inclusion initiatives internally and externally?
Kim Matsoukas, Senior Manager, CSR & Sustainability, Vans
Kim Matsoukas: As a global brand that enables creative self-expression, we are inclusive by nature. Vans welcome you into our family no matter where you’re from, who you are or what you believe in.
Internally, our Employee Resource Groups have been driving many efforts, including celebrations of cultural moments like Black History Month and Pride, as well as partnering with community and nonprofit organizations that support marginalized communities.
Externally, we are focused on ensuring that our messages remain authentic and continue to represent the inclusive nature of our brand.
PRNEWS: How is this carried through in your communication strategy?
Matsoukas: Our goal always is for our communications to reflect our brand in an authentic way. Because our brand is inclusive by nature, we strive to communicate inclusivity when speaking to consumers.
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