It’s arguable that ethical issues are the largest contributor to PR crises.
For example, you can see embezzlement as an ethical lapse, ditto putting profits ahead of safety. With senior executives, there are multiple ethics and moral concerns that can lead to crisis, including decision-making (hiring and firing), public utterances and behavior at work and home.
For communicators, ethics permeate their daily activity.
“Whether we think about it or not, ethical considerations in business communication surround us like the air we breathe,” is how The Plank Center’s new North America Communication Monitor (NACM) 2020-2021 puts it.
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