Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them. Having such data before, during and after a crisis can be invaluable to crisis pros.
Do Your Homework, speed kills
What came first—the chicken or the egg? If you’re asking, what came first—the data or a crisis—better put your eggs in the data basket. If you are waiting for a crisis before choosing a measurement platform, you are already too late.
On the other hand, it’s best not to rush into purchasing a tool, several measurement experts say. There’s much to consider before investing.
For example, one thing to consider is how long it will take to get a tool set up.
“Tools are marketed as you can flip a switch [and you’re ready to go]. It’s just not true,” says Mark Weiner, chief insights officer at Cognito.
Subscribe to PRNEWS for unlimited access to all digital intelligence, exclusive reports and more. Learn More.
Access to all Crisis Insider articles, quarterly reports and valuable blueprints for crisis management.
Per Month Lowest Price
Unlimited access to all Premium and Crisis Insider articles and monthly reports.
First Year Offer
Already a subscriber?